I realize it has been months since the movie premiered, but in my defence the film is still raking in a staggering amount every week!

Interesting Factoid: Movie theatres make a bigger cut as time passes. Depending on the movie, they may net nothing from the actual ticket sales during the first week (don’t worry, they’re still doing just fine with the 6000% markup on popcorn and sugar water). By the second or third week, the theatres get to keep about 50% of the ticket revenues (and snacks remain a king’s ransom). By the fourth week, that number jumps to 80% or so. At four weeks, most showings are sparsely attended. Eighty percent of 15 tickets is not a lot (hence the justification for concession robbery).

Where was I? Yes…my defence. The movie is still making stupid amounts of money. A coworker of mine announced with pride on Monday that he had finally taken the opportunity to see Avatar. Not only that, but the theatre was full. It was released on December 18 and two and a half months later, it’s still selling out theatres. Not bad. Therefore, my post here still seems somewhat relevant.

For the record, I enjoyed watching Avatar. It was certainly an experience. The 3D and CG graphics were stunning to say the least. However, a movie should ultimately come down to the story. That’s where it may have fallen off a bit. Enough of my opinion, though. Here’s a video review that I found really intriguing. The reviewer sounds a bit odd, but hear him out.

Video after the break.

Part 1

Part 2